Marketing strategies nowadays focus on using digital tactics. This means a lot of businesses rely on online platforms and advanced methods to promote and advertise their brands. The reason behind this is because business owners are adjusting their strategies because of modern trends. Unlike before, more potential customers are found online. In fact, statistics revealed that more than 2.14 billion customers are expected to purchase products and services online in 2021. This is not even surprising because more and more consumers use modern gadgets more often than before. They use devices such as mobile phones, tablets and laptops to browse products online. However, this should not stop business owners from applying classic and traditional marketing strategies for their business.
Why Merge Marketing Strategies?
Some marketers are obsessed with comparing digital and traditional marketing. Some business owners believe that using a digital marketing strategy is more efficient than traditional marketing. It also provides a better platform to reach a wider audience. This may be true, but using the classic approach in marketing also has its perks. Strategies such as having direct marketing services will provide a more personalized approach for your campaigns. This leads to a better tactic for targeted marketing. If you are confused about which one will work for your company, why not try both?
Tips to Merge Digital and Traditional Marketing Tactics
1. Print out brochures and magazines while posting online versions on the internet—Customers still prefer to get their own copies of brochures and magazines. However, there are also others who prefer to browse online. To ensure that you can cater to the needs of different audiences, consider creating online versions of your magazines. You can also try providing digital copies exclusively for members or loyal customers.
2. Apply geotargeted ads and pair it with powerful billboards—You can still make use of billboards to advertise your products and services. This is still one of the most effective marketing tools that you can use for your business. To upgrade this strategy, you can also consider running geotargeted ads. This way, potential customers will not only see your billboard ads. They will also learn more about your brand while they’re stuck in traffic. Your ads may even convince them to drop by your stores and make a purchase.
3. Get more exposure through streaming and radio ads—Advertising your brand through the radio may seem outdated. However, it can still reach a large number of potential customers. Also, radio stations nowadays use streaming platforms to broadcast their programs. You can use this opportunity to promote your business.
4. Promote local events on social media—If you are planning to have a local event to advertise your brand, consider promoting it on social media. Keep in mind that there are a lot of social media users. If you want more people to know about your event, you need to ensure that you can tap online users using social media platforms.
Taking your business online will definitely provide you with excellent benefits. However, you should not disregard the opportunities that offline marketing can provide to your business. The key is to find a way to use both strategies to improve your business. With this, you will learn how to make more effective marketing strategies that will boost your brand’s popularity. Eventually, your promotional campaigns will attract more customers and will lead to an increase in revenue and significant business growth.