Establishing your business from scratch can be a long and winding journey. It all begins with a great idea, but the process to conceptualize the foundations of the business, make the business plan, look for funding, and finally, open for business are challenges in itself. That’s why you should be proud of how far you’ve come, no matter how long it took you to get there.
But you can’t fully celebrate yet because that’s only half the battle. You might be a force to be reckoned with when it comes to business management, but do you know how to sell your products or services? Keep in mind that being good with paperwork is very different from knowing how to handle your customers.
These days, most consumers are not easily swayed. It may take longer to attract their attention and require more effort to convince them to consider your brand over others, which is why you should do your best to close a sale. If you’re not confident in your ability to persuade your customers, you’ve come to the right place. Here are four ways you can sell anything through the art of persuasion:
Highlight the Unique Qualities
When someone approaches you with a product and asks you to buy it, the first question that usually pops into your head is: Why should you? There has to be an action before it creates a reaction; that’s just science. If the seller doesn’t give you any reason to buy their product over another seller’s, then you won’t be encouraged to buy it.
That’s why it’s important to highlight the unique qualities of the products that you’re selling. You have to point these qualities out to your customers and explain what makes your products different. This is because customers will always prefer something that will make them stand out or set them apart from others.
Support Claims with Facts
You must be true to your word as a seller because exaggerating features or making empty promises on what the products can do will be considered false advertising. If you don’t want to have a potential lawsuit in your hands, then you must always support your claims with facts. After all, that’s why your business data is for.
So you should have an in-depth knowledge of what you’re selling at all times. For instance, you’re trying to encourage a customer to buy eco-friendly mosquito traps for their home. If you’re going to highlight its eco-friendly quality, you can say that it’s made without any toxic chemicals that can be harmful to people or the environment.
What you shouldn’t say is that using your product will single-handedly end climate change or make the world a better place, even though these might seem like compelling reasons. It’s wiser to stick to the claims that you can support with facts rather than spouting baseless promises because it’s more honest.
Talk in Layman’s Terms
It’s important to know what you’re selling like the back of your hand. This is because when you’re not familiar with what you’re talking about, there’s a tendency that you’ll rely on data alone. While this isn’t a problem per se, it might confuse your customers when you’re telling them highly technical information.
If you’re having trouble explaining what you’re selling in layman’s terms, then how would you expect your customers to understand them? That’s why you need to hold a conversation about your products or services with ease. This way, if a customer asks you a question, you’ll know how to answer them.
Persuade Through Application
How many times have you seen household appliances being used by merchandisers in the local supermarket? It’s quite normal to see products like these showcased in public because customers are more convinced to make a purchase when they see how the product is being used, especially because a lot of people learn better through application.
If you’re selling a product that may look quite complex at first glance, then you have to show your customers how easy it is to use. This way, you can eliminate a possible hurdle that they can be considering, which means that you can already make their buying experience much easier.
Knowing how to sell any product or service is a skill that can only be developed through time. If you want to acquire this skill, then you have to be willing to put in the work to research, practice, and apply what you learned to sell like there’s no tomorrow. So, what else are you waiting for?