If you’re opening a new restaurant or retail shop, you should use social media as a tool for inviting people to your grand opening event. This way, you won’t have to break the bank with your advertising, and you can even attract as close to a hundred individuals on the first operating day of your business.
Promote your event on Facebook
Facebook is a useful platform for making people aware of your upcoming store. Many fast food restaurant franchise opportunities have made use of the social networking site to promote their grand opening, so you should, too.
The great thing about Facebook event is that it’s very easy to use. First of all, it would be better if you create a Facebook account for your business instead of using your personal account to make it more professional.
Once you’ve done that, go to your News Feed and click on the “Create Event,” which you’ll find on the left side. After that, click on the “Create Public Event,” and invite as many people as you want for your grand opening. To make your Facebook event more popular, make sure to post many photos of your new store.
For instance, post a snapshot of your store in its setting up stage. After that, post more images of your shop while it’s getting more chairs, tables, and other stuff to let customers know of your progress. This way, the people you’re inviting might get a kick out of being part of your progress.
Post ‘stories’ on Instagram
Another popular social media site you can utilize for your grand opening is Instagram, and you can apply the same suggestions above. Since Instagram is a photo-sharing site, you can post as many photos as you can.
But in order to make your posts more memorable, use its “Stories” feature. This will let you post videos or slideshows of your store. It’s quite an ingenious program because you can inform your audience about your upcoming shop in a creative way that will definitely capture their attention.
You can even add text in your videos or draw on them to make them quirkier. There’s no limit to what you can do with Instagram’s Stories feature. The more creative you get, the more likely that you’ll attract more customers to your business grand opening.
Share engaging content
Content marketing is the all-encompassing tool that you should use to advertise your store’s grand opening event. It’s actually what you’re going to use on Facebook and Instagram. But if you delve deeper into the core of content marketing, you can go further than those social media sites.
It doesn’t matter if you have a knack for writing or not; content marketing can be useful to you. What you can do is come up with a blog and start writing about your business and the hurdles you had to overcome in order to put up your restaurant or shop.
Put links to your blog on your social media sites and invite people to check out what you’ve written. They might find your insights on becoming an entrepreneur enlightening, which could help you more in making your store’s grand opening a huge success.
Follow these tips to make your grand opening the talk of the town. By making your presence known on social media and using the basics of content marketing well, the grand opening of your business will surely be a success.